Mary J. Blige Says Pulled 2012 Burger King Ad Cost Her Friends — She’s Still Not Laughing

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News (2 / 1) 22.04.2026 20:58 / Olga

Brand Response and Aftermath

Burger King issued an apology, saying the commercial went out prematurely before final approvals and pulled the ad. Blige has been candid that she could not laugh about the incident and felt deeply affected by the way it was handled.

Costly Lessons

At the time she was represented by then-husband Kendu Isaacs; Blige later filed for divorce in 2016 after 12 years of marriage. She says the episode exposed who she could trust and showed how quickly people can turn away, a bitter lesson she now sees as clarifying, if painful.